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Internet marketing is the marketing of products or services over the Internet. It is also referred to as web marketing, online marketing, or marketing. FOREX is a worldwide financial market for the trading of currencies.The foreign exchange market or currency market or Forex is the market where one currency is traded for another. This market is made up of currency traders, who speculate on movements in exchange rates similar to how stockbrokers would speculate on movements of stock prices.
Scope of Internet Marketing
The real scope of internet marketing is much more than website building or operating it. The strategies involved include websites that include the email marketing, market research, and direct sales.
Important types of Internet marketing: Internet marketing has some important types which are:
1. Search Engine Marketing (SEM): This is done through the use of paid inclusion, contextual advertising and search engine optimization. It seeks to promote websites by increasing their visibility in Search Engine Pages.
2. Blog Marketing: Blog marketing is internet marketing using blogs. Blogs are different from corporate websites because they contain daily or weekly postings. Many companies use blogs to develop a dialog with customers so that they can explain the features of their products and services to them.
3. Email Marketing: In this type of Internet marketing Emails are used to communicate commercial messages to the audience. The emails are sent with the purpose of strengthening the relationship of the business person with previous and current clients, to acquire new clients or convince existing clients to purchase something etc.
4. Viral Marketing: In this type of Internet marketing brand awareness is created by using existing social networks. Information is spread by word-of-mouth or by the networking of the internet. This may be in the form of video clips, ebooks, images, text messages etc.
5. Social Media Marketing: This type of marketing describes using social networks, online communities, blogs, wikis etc for marketing, sales and customer service. Some common and well known social marketing tools include Twitter, blogs, LinkedIn, Facebook, YouTube etc.
6. Article Marketing: Article marketing refers to businesses which write short articles related to their industry for advertising purposes. The article contains a bio box and byline which has references and contact information about the author. These articles help increase the business credibility within the market and also help to attract new customers.
7. Affiliate Marketing: This type of Internet marketing is based on Internet-based marketing practices in which a business rewards its affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Merits of Internet Marketing
The advantages of Internet Marketing include:
1. Can reach a wide audience
2. Allows consumers to research and purchase products and services at their own convenience.
Demerits of Internet marketing
The disadvantages of Internet marketing are
Requires that customers use newer technologies instead of traditional media.
Low-speed internet connections are another limitation.